Innovation Lab

Strategy/Analysis

Within an expert group, an analysis was carried out to determine which retail areas should be incorporated into the digital context. Based on the defined requirements, suitable machine providers were subsequently selected.

After defining the interfaces, a concept was created for the check-in and check-out processes. The focus was on ensuring a seamless, touch-free user experience.

The overall solution is complemented by visual surveillance and precise person tracking.

Lab

To make the development steps tangible, we decided to set up an Innovation Lab directly at the company headquarters. All decision-makers and project participants were thus able to test the new technologies live and contribute their retail experience immediately.

Thanks to this lab strategy, we were able to efficiently establish the technological foundations for future Topshop and fenaco ventures.

Implementation

During the implementation phase in the lab, a selection of developed prototypes was made for further refinement and use in fenaco companies. The valuable experiences gained in the lab helped avoid many initial market introduction issues.

Whether it’s the check-in concept, the weighing system, or the checkout solution—many of these technologies will be available to the general public in the future.

Ready for Market

In the final step, the production systems are tested in selected operations and further refined through targeted customer surveys. All feedback is carefully analyzed, evaluated, and then translated into concrete optimization measures. This process ensures that the developed solutions gain broad acceptance and that customers clearly recognize the added value as a positive development.